Mervyns

California-based mid-range department store Mervyns heralded the dawn of "the new blue" with a much-need rebrand. Enlivened with a new identity and a fresh attitude, its mission was to offer its customers distinctive style at an affordable price.

New possibilities for individual expression were made real at every Mervyns destination. It was about a new look. About fresh ideas. About exploration. It was out with the old and in with the blue.

Corporate identity / Brand guidelines / Strategy / Marketing communications suite / Brand video