Levi’s

Building on a heritage of style and innovation that started in 1873, Levi Strauss & Co. is committed to a daring two-fold mission—pioneering classic American style and championing environmental responsibility.

Its name is synonymous with denim, though its history of leading the industry in fair trade practice, workplace equality and AIDS research fund-raising is perhaps even more admirable. The Levi's brand maintains a fervent passion for its history and rich legacy, while continuing to evolve with the fashion demands of its loyal consumers.

Brand management / Product packaging / In-store navigation and displays / Corporate citizenship initiatives

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Levi’s is built on a heritage of innovation, craftsmanship and corporate citizenship. Now, more than ever, global business maintains an obligation to responsible, progressive and accountable operations. And it is one in which consumers have a vested interest.

This in-store campaign was centered around the display of a sewn map customized to pinpoint their factory locations worldwide. Produced entirely with raw indigo denim and stitched thread, the map proved to highlight their continued commitment to social responsibility.

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Brand management
Product packaging
In-store navigation and displays
Corporate citizenship initiatives

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